As we learn about blogging, we may already know that lot of blogging ‘experts’ convince us to update our blogs with new posts regularly.
And in most cases, they suggests that we should update our blogs daily.
Yes, it means that we have to release a new post for every day.
The reason is simple. More post means more content, and it can lead to more traffic from search engine. More post also means more things to read for the readers.
Sounds right, ain’t it?
However, if we see it from the perspective of the readers, we may change our minds to not to release an update for every day.
Here is the thing, more quantity mean less quality.
If you force yourself to write everyday, while you are not able to write any good content, the results is a mediocre (or even bad) content delivered to your readers for every day.
Slowly, you readers will leave your blog one by one because they are not interested in a mediocre content.
People have limited time to read, why should they read a mediocre content when they can read a good one?
New SEO is not SEO
The SEO techniques used in the old days are just an history now. No more keyword density, no more words count.
Any article with any word count can be on the top of Google results. As long they provide what people wants.
Google no longer rank sites based on keyword density or the number of words in your article. Their rank algorithm is now based on user experiences.
Any article with any word count can be on the top of Google results.
If your readers stays longer in your site than in your competitor’s site, you will get higher rank.
The time used by readers when accessing your content is an indication of your content quality.
Basically, if your contents is good, they will stay in your site for a long time, and maybe share them with their friends, thus generating more traffic.
Focus on quality
Nobody likes to read junk articles.
When people search something on the internet, most likely they want to buy something or they want to know how to do something.
They want useful information.
Now, it is your job to provide them with useful information.
If you’re a beginner, try to make one good article in a week. You have seven days to create the most useful content regarding the keyword you’re targeting.
However, some of you may ask a question.
How to create a good content?
Search for the keyword you’re targeting on Google, and then take a look at the first, second, and third result.
See their contents, observe them, understand them.
After that, based on that contents, you can create a content with more value added. You can imitate them (but not copying them) and add more details.
If needed, create images or videos to help people to understand what’s being provided.
10 good contents is better than 1000 mediocre contents
You should see the big picture now. People are only interested in a site with only ten good contents rather than a site with thousands of mediocre contents.
Forget about the advanced techniques, focus on the basics. People wants a good content, and when you can provide them with what they needs, they will come to you.
In the end, it’s Apple who became a large global company, not some cheap-ass electronic products manufacturers.