As a digital marketer, we’re familiar to the term ‘copywriting’.
However, not all of us understand, let alone can implement it effectively.
I’ve gathered 21 simple copywriting hacks you can use right now to increase conversion rates (along with real life examples):
#1. Describe What Your Product Does and Talk About Its Benefits
Use colorful, clear words to define the true and value and usefulness of your product or service, and turn your featured items into coveted gems.
Then think of a desirable bonus—like another product or service to help you use the first one.
When selling an ebook designed to transform a novice into a successful real estate investor, offer a free bonus of freshly updated listing of the top 100 current hot home listings.
This is an example of a product description and its benefits from Long Tail Pro website:
#2. Use Active Images
Images you include with your website or landing page content should showcase each product clearly.
In addition to creating visual displays that are attractive and magnetic to the viewer, you need to clearly reveal each item’s value and use in context.
Include an active photo of the product being used by people rather than a passive image of the product lying on a decorative table mat.
And remember to compress images for faster loading speed.
For example, take a look at Steward & Strauss, a company that sell varsity jackets.
Instead of only using these pictures:
They also add these pictures where real life people using their product:
#3. Optimize Web Pages for Mobile Device Use
If you have not already done so, be sure to optimize your website and landing pages for use on mobile devices, or have an expert do this for you.
Since iPhones, Androids, all families of tablets and laptops are today’s most popular tools for accessing the Web and making online business transactions, stay current.
Just think about it:
Are there any popular and authoritative sites that don’t use responsive theme?
The wider your audience, the easier it becomes to attract more web traffic and gain greater numbers of interested site viewers for a larger client base with new buyers and ongoing, loyal customers.
#4. Speak Customer Lingo
The best way to grow your conversion rates is to promote your products in customer-friendly language.
This is one reason that testimonials from satisfied users of your items and services are so powerful as a marketing tool for increasing sales and website memberships.
Using your target audience buyers’ style of speech and vocabulary also expresses your interest in their thoughts, perceptions and preferences.
This creates a comfortable, familiar feeling that encourages product purchases and returning buyers.
For example, take a look at this landing page of SEO That Works:
As you can see, it uses words that common people don’t understand.
However, people who deals with SEO do understand what it means.
#5. Rely on Human Emotions
From the beginning of the practice of copywriting, the human emotions have been effective aids to boosting sales conversions.
It doesn’t matter whether if you choose text that appeals to readers’ common emotions of greed, anger, envy, pride, laziness, lust or gluttony.
As long as you use words and images or videos that appeal strongly to these basic human feelings, you will succeed.
Here is an example of Warrior Shred Program landing page that appeals to laziness and gluttony:
Who doesn’t want to get ripped without sacrificing anything?
#6. Make Good Use of “My” and “Your”
Contrary to popular opinion, using “my” in the early part of your written content along with personal images relative to the product for sale will bring better conversion results than using “your”.
#7. Create Headlines that Rock
Due to the vast quantity of online marketing text constantly available to consumers today, everyone skims through even the most compelling content.
If you really want to capture site visitors’ attentions and woo them into buying your goods, your content headers must scream with persuasive swagger and stylish impact.
Stay laser-focused and push your main selling points to deliver that offer no one can resist.
This is an example of a good benefit-driven headline from the homepage of HighIQPro, a brain training software:
#8. Offer a Tease with Your Call to Action
When the time comes in your content to push or entice for a conversion, offer a tease instead of an earnest beg to buy.
When you offer a 30-day free trial or sell products with a full money-back guarantee, this attracts more interest and sales from people who are more concerned with not losing money.
This is especially true in our current-day changing global economies, so use a creative tease to promote your sales offer.
A perfect example is the landing page of Affilorama, a membership site for affiliate marketer:
They offer a free account to attract potential customers.
And there is no mention of any products on the landing page (even though they sell products).
#9. Include Accurate Statistics
By including sales statistics that attract and please your audience, you will gain new customers for your current products.
When your site visitors learn that your last year’s software generated conversions of 25,000 new customer users within two months, you can bet on another spike in viewer interest and buyers.
Numbers speak louder than overly stated words.
Long Tail Pro use this method for their landing page:
Statistics provides a social proof to your landing page.
#10. Keep Your Writing Simple
If you get too deeply focused on describing your product’s features, functions and assets, you will most likely confuse your readers and customers.
Although they want to learn the basic strengths and features of your latest products for sale, too much text can turn buyers away.
A few interesting facts are enough for the initial bait, and experience will teach you when to step back and wait for the customer to buy.
Again, this is an example from Affilorama:
Three main points, and then a call-to-action button to create your free account.
It’s that simple.
#11. Keep Your Web Content Free of Distractions
Especially when building landing pages, remember to omit social media icons and links to other related pages and websites.
Although it is normally good marketing practice to include these icons and links, when placed on landing pages, social media buttons can distract customers from buying your products.
They may click onto these social media pages and other linked sites before purchasing your products and forget to return to your pages to buy afterward.
#12. Post Social Media Comments on Landing Pages
You can post the most positive, compelling social media comments and testimonials from customers about your brand on your landing pages and business site.
When presented as part of your web page content, these enthusiastic responses from satisfied product users can do wonders to boost conversions.
Especially when you place them near visitor sign-up forms as part of your marketing and sales text, this can increase your client base significantly as new buyers choose your products.
Kinobody used this method on its landing page:
#13. Make Limited Sales Offers
Make it clear to potential buyers that an item or service will only be available for a short time period or that only a limited number of products are still available, and you will gain more sales faster.
The idea that it is urgent to act quickly to avoid missing an attractive offer or buying opportunity always motivates more customers to buy right away.
Human nature makes us all feel smarter if we catch and take advantage of a great bargain or benefit just in the nick of time.
Brian Dean from SEO That Works make it clear that his program is limited:
#14. Include Videos for Spiking Conversion Numbers
By including vivid, creative videos about your brand’s products and offers, you will be rewarded with strong upward spikes in your conversion rates.
When you tell the true story of a product in a compelling way, you can capture a boost in buyer numbers of as much as 70 to 80 percent.
Consumers are attracted by good storytelling, so create each product story with plenty of substance as well as colorful description.
ThinkEatLift, a fitness website, uses videos on its landing page to convince its customers:
#15. Focus on ROTI
As you structure or edit your website and landing pages, pay attention to the return on time invested (ROTI).
This helps your readers believe and value your online content, even if some visitors to your site do not buy your brand right away.
Edit your content carefully, omitting excess words and passive images.
Even if your visitors do not buy during their first visit to your landing page, a clear product presentation will help them grasp the true data, purpose and worth of your brand, products and services.
They will remember your web pages and brand as attractive, useful and valuable.
In other words, your web content and products for sale are well worth their time and attentions.
#16. Use the Four U Words in Your Marketing Plan
In your brand marketing content, always include the Four U Words: Useful, Urgent, Unique and Ultra-specific.
When you show your viewers just how useful a product can be for them and how urgent it is for them to act quickly to ensure their receipt of its many benefits, your sales numbers will rise.
After showing this item’s unique features and in what ways it is designed to be ultra-specific to serving a certain purpose, your new readers will be convinced, creating greater conversion numbers.
#17. Build a Simple Before-After Bridge in Your Web Content
In order to present your brand and a specific product or service well to buyers, paint a vivid picture of their current lifestyles without the benefits of this valuable product.
Then create an equally descriptive image in words of how much your product will improve their lives.
In this way, you can help them see that purchasing this unique product is the sure, direct bridge to making their everyday lives simpler and easier.
Kinobody’s Goddess Toning Program landing page is a perfect example of typical fitness program landing page:
#18. Capture and Hold Your Readers’ Attentions
Present your web page content so directly, uniquely and strongly that you capture each viewer’s attention right away, holding it firmly throughout your marketing text.
Good visuals and vivid customer testimonials can be of great help in achieving this.
Be sure to include both facts and opinions as well as statistics and relevant examples in your presentation for best sales results.
#19. Repeat Important Words to Get Good Site Visitor Response
To get good rates of website or landing page visitor response, repeat each important statement three times.
Words you repeat will stay in the minds of your readers and may help them decide to buy your products.
In successful product promotion, the third time really is the charm for more conversions.
In his Greek God Program, Kinobody repeats the words “Greek God”:
You can see that the words were repeated 22 times in a single landing page:
#20. Overcome Basic Buyer Objections
You must overcome common customer objections like lack of time or money to commit to a sale, not being sure of product value or simply not believing your marketing content or product story.
Never fight against customer objections or doubts about buying, just create compelling content that overcomes any and all obstacles before they arise.
#21. Appeal Strongly to Customer Needs and Desires
Make each product attractive through vivid storytelling about its many virtues and advantages.
Address buyers’ needs and desires directly, but never preach or force your sales pitch.
Just give your buyers an attractive offer they simply cannot resist, then push them with a subtle yet persuasive tease and a stylish, strong presentation until they advance to the final purchasing zone for sales conversions.
The ShredSmart Program from ThinkEatLift doesn’t force us to buy the product.
Instead, they think it’s okay if we don’t buy their product:
They have another offer!
Now It’s Your Turn To Implement These Hacks To Your Landing Page
I already provide you with the actionable steps, so it would be easy for you to implement it.
If you have any question or just want to share your experience, please feel free to shoot a question right below in the comment section.
I’ll be personally replying your comment.